The sticky idea
The joint between 4 and 20.
The brand is built around one unforgettable visual: a giant 4 and 20 connected by a burning joint. It is simple, strange, memorable, and made for cannabis culture.
Origin
The Monument
The core campaign image.
Night
The Neon Version
For social, lounge and event energy.
Culture
The Lifestyle Layer
Rewards, events, community and brand memory.